In commemoration of 2023 International Water Day, Nigeria’s leading FMCG companies, Viju Industries Nigeria Limited have promised their customers healthier products as the United Nations seeks to solve water and sanitation crisis around the world to celebrate the world water day.
World Water Day is an annual United Nations observance day held on 22 March that highlights the importance of fresh water. The day is used to advocate for the sustainable management of freshwater resources.
This year, the focus of the UN observance is on accelerating change to solve the water and sanitation crisis. The global campaign, called *Be the change*, encourages people to take action in their own lives to change the way they use, consume and manage water.
According to Viju Industries, the International World Water Day should go beyond creating awareness in the media or storytelling, there is an urgent need for something drastic to be done to bring about sustainable change in realizing the United Nation’s targets of Sustainable Development Goal 6, SDG6 as Life without water is impossible.
“Life without water is impossible, As a company, whose water needs for its operations can’t be overemphasized, we need to be socially responsible in curbing water wastage.”
As we all know water is life, the onus falls on us not to waste ‘this life’. Therefore, it is one of our company’s policies to ensure that effective management of water is taken as a priority. And we ensure that our workforce is adequately enlightened on this,” the firm explained.
Viju Industries Nigeria Limited also revealed it came up with the *‘Save Water Today’* campaign and plans to take the awareness to markets, schools, and institutions to gain more traction using *Mr. V Premium Water,* a brand that has shown a strong commitment to water conservation and protection, making it a great choice for celebrating World Water Day.
Mr. V Premium Water is an excellent choice for World Water Day celebrations, and how the brand is working to protect this valuable resource.
Mr. V Premium Water is committed to sustainable water use in its production processes.
“Our intention as a socially responsible company is to inspire people in Nigeria to learn more about water-related issues and to take action to make a difference. Not only on water conservation but on other issues like water scarcity, water pollution, inadequate water supply, lack of sanitation, and the impacts of climate change,” the firm submitted.
The company sources its water naturally, which are carefully monitored to ensure they are not overused or depleted. The water is also treated using state-of-the-art technology to remove impurities with reverse osmosis and ensure it is safe for consumption.
Mr. V Premium Water is an excellent choice for celebrating World Water Day. The brand’s commitment to sustainable production practices, water conservation and protection efforts, and consumer education make it a leader in the water industry.
“By supporting brands like Mr. V Premium Water, we can all do our part to protect this valuable resource and ensure that it is available for future generations”, the firm concluded.