from 2017, and 2020’s unprecedented Rollable TV, which features a display that can roll down and disappear into the TV’s base. This year, the company introduced the world’s largest OLED TV – the new 97-inch wireless model – and, back in 2019, it was the first to release an 88-inch 8K OLED TV.
 The premium TV market leader for the past 10 years, LG has improved public awareness of OLED through continuous and progressive marketing activities centering on the uniqueness of OLED and the development and refinement of its self-lit display technology. LG has been carrying out engaging campaigns focusing on a range of different arenas – from movies and sports to gaming and the world of art – and highlighting elements that are unique to OLED, such as self-emissive pixels, perfect blacks, vivid colors, slim design, and diverse form factors.
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