Google on Thursday said it will launch a Stadia streaming game service on November 19, hoping to launch console-quality play into the cloud.
The announcement came at a Google event in New York where the tech giant was unveiling an array of new hardware products.
Stadia allows video gameplay on any internet-connected device, eliminating the need for games consoles.
It will be priced at $9.99 per month and compete against Apple Arcade, which is being offered at half that price.
Streaming real-time gameplay from the cloud promised to shake up a mushrooming market worth an estimated $135 billion globally last year, according to analysts — with mobile platforms accounting for about half.