Interswitch Group Advances Brand Narrative, Spotlighting Pivotal Role in Powering Everyday Life Across Africa
Interswitch, one of Africa’s leading integrated payments and digital commerce companies, hosted an exclusive screening event on Wednesday, June 25th, at the Interswitch Innovation Lab in Victoria Island, Lagos, to premiere its latest Masterbrand Television Commercial (TVC), alongside a corresponding integrated marketing communication campaign anchored on its ‘Never Stop’ brand philosophy. It would be recalled…