PalmPay, Africa’s leading fintech company, and prominent gaming platform BetKing have wrapped up the joint “#PalmPayxBetKing Goals Galore” promotion to reward their customers and other football fans during the just-ended 2023/2024 English Premier League.
The promotion, which ran from March 13th to April 12th, 2024, had users enjoy up to 10% discount on BetKing deposits made through the PalmPay app. In addition, 40 users were rewarded N25,000 in cash prizes during the campaign in competitions hosted on both brands’ social media pages.
One of the lucky winners, Sunday Emmanuel Adedokun, in an interview, said he’s been using PalmPay for close to five years, and that he joined the campaign during a competition between Brazil vs England. He said he decided to try his luck.
“I was surprised when my name was announced during a PalmPay Live Friday show. Winning the money felt good, however, my excitement wasn’t first because of the money. I was more happy because my prediction came to pass,” he said.
“I am definitely recommending PalmPay to members of my family, and my friends at home and in school. I already share the signup links of my PalmPay account with my loved ones, friends and other people to sign up for the app,” Sunday added.
The university undergraduate who resides in Kebbi State, said that he was grateful to PalmPay and BetKing for the win and was recommending that members of his family and friends download the PalmPay App for their daily transactions.
Commenting on the joint promotion, the Managing Director of PalmPay Nigeria, Chika Nwosu, said that the fintech brand was excited with the outcome of the partnership.
“#PalmPayxBetKing Goals Galore” promotion added value and deeply enriched the lifestyle of PalmPay consumers by providing them with a reliable payment platform that helped them to save as they spent on funding their gaming account.”
Reinforcing PalmPay’s dedication to championing responsible gaming, Mr Nwosu added that going forward, the fintech platform will continue to leverage strategic brand partnerships via diverse co-marketing campaigns.
“The “#PalmPayxBetKing Goals Galore” promotion has significantly boosted our customers’ satisfaction and strengthened our brand’s positioning for strategic partnerships with leading gaming platforms. Moving forward, PalmPay remains committed to collaborating with key stakeholders in the gaming industry to promote responsible gaming through various initiatives,” he said.