Olam Agri in Nigeria, an agribusiness in food, feed and
fibre, has reaffirmed its commitment to keep unlocking value for consumers and strive for a food-
secure nation. The agribusiness’ grain and wheat milling business, Crown Flour Mill (CFM) Limited
relaunched one of its leading product brands, Supreme Semolina, on Friday, October 18, 2024.
The relaunch event which took place at Radisson Blu, Lagos, showcased the product’s improved
quality and unrivalled competitive edge. The event also served as an occasion to engage with and
honour the company’s trade partners. Supreme Semolina is a creamy coarse semolina made from
wheat, enriched with micronutrients and iron. It has a firm and light texture that makes it ideal for
consumption. The improved product captures new market tastes and evolving consumer values.
Speaking during the product relaunch event, B2C Business Head, Grains and Animal Feed, Olam Agri
in Nigeria, Siddarth Suri, “We are thrilled to announce the successful relaunch of Supreme Semolina
and host our valued trade partners. This relaunch showcases our sensitivity and swift response to
consumers’ changing demand for an enriched gastronomical experience.”
“The relaunch goes beyond a facelift. We have been able to strategically reassess the product’s key
parameters and reexamine the overall customer experience. Essentially, this product captures a
new packaging format that makes it last longer and keep fresh till use. Initial response to the
relaunch has been remarkable and products are available in the market.”
Emphasising the significance of the product relaunch, Bola Adeniji, General Manager/ Head
Marketing, Olam Agri in Nigeria, stated, “As a business that started in Nigeria more than three
decades ago, Olam Agri keeps unlocking value for customers, enable farming communities to
prosper sustainably and strive for a food-secure future. Supreme Semolina was first launched into
the Nigerian market in 2004.
The relaunch is a testament to our ongoing commitment to ensuring
Nigerian consumers can access safe, secure and affordable food products.”
