Jumia Kicks Off Brand Festival To Promote Authentic Brands

Jumia has commenced its annual ‘brand festival’ campaign, targeted at promoting
authentic products at the best prices directly from the manufacturers on the Jumia platform.

The campaign, which starts on Monday, September 12th and will run through October 2nd,
2022, offers millions of consumers nationwide the opportunity to buy original products from
the official stores of several top brands such as Adidas, Samsung, Infinix, Umidigi, Nivea,
DeFacto, Nestle, Bacardi, Intel/HP, Unilever, Pernod Ricard, Oraimo, Diageo, Coca Cola,
Apple, and Xiaomi.

“The Jumia Brand Festival is not only for the promotion of authentic products, but it also
serves as a means for consumers to get the best prices directly from the manufacturers on
our platform. We are aware of the needs of today’s consumers, which is to gain quality
goods at the most competitive market prices and that is the essence of this campaign.

We have partnered with the best international brands to make their products accessible to
consumers across the country, so consumers can spend less while buying more,” said
Ijeoma Arum, Chief Commercial Officer, Jumia Nigeria.

“Partnering with Jumia is always an opportunity to co create on providing customers with
amazing offers on innovative Mobile and Electronics products which Samsung is best known
for both locally and globally. With the current economic situation, it is imperative to ensure
that customers are still able to access basic commodities that have a significant impact on
their daily activities. The Jumia Brand Festival is set to provide this and we are happy to be a part of it,” said Oyebade Moses, Manager e-commerce Group, Samsung Electronics
West & Central Africa.

Consumers can take advantage of the amazing offers during the Anniversary Sale by simply downloading the Jumia App. The campaign will feature Treasure Hunt, Brand Days, Daily Check-In, and Flash Sales, where consumers can win exciting prizes and get further discounts on a number of products. The campaign is also providing free shipping on a wide range of products to consumers within Lagos, Abuja, and Ibadan.