Abimbola however called on the company’s partners to honour the old pricing strategy it had in the previous months until the new changes were announced and implemented.
This is the second time the company will increase the prices of its products in one year. International Breweries disclosed a forex-related loss of N162.2 billion in its first quarter report.
Major brewers in Nigeria have been hit by an economic crisis due to inflation, foreign exchange volatility, and rising production costs, which has led to price hikes across the country