Launched in February 2022, myAdvantage initially attracted positive feedback from users, though uptake was limited. The company discovered that one major barrier was the hesitation people felt in paying for a healthcare plan upfront, especially if they ended up not falling ill. The concern was that their money was wasted. Addressing this, Mrs. Abimbola stated:
“We’ve re-engineered myAdvantage to offer a 100% cash-back policy. If you don’t use the service within 365 days, you get your money back. It’s a no-lose proposition, making healthcare accessible without the fear of losing money.”
What is myAdvantage ?
myAdvantage is a medication cover that provides access to medicines for over 30 medical conditions, including chronic illnesses like diabetes and hypertension, as well as acute conditions like malaria. The plan covers free medication, free delivery, and even provides state health insurance coverage. Importantly, it is not a traditional health insurance product but a service dedicated to ensuring medication access for a wide range of medical needs.
“This is about providing accessible healthcare for everyone,” Mrs. Abimbola emphasized. “You won’t have to dip into savings meant for other needs like school fees just because of an unexpected illness. myAdvantage ensures you get timely treatment, so minor illnesses don’t escalate into serious health issues.”
Advantage Health Africa: A Leader in Innovation
Advantage Health Africa has a track record of innovation. Seven years ago, they launched the first online pharmacy in Nigeria, and they were the first to establish a pharmacy franchise model under the myMedicines brand. The company also celebrated the 7th anniversary of this service with the free health check and free antihypertensive medications in the myMedicines anniversary offer. Advantage Health Africa continues to be at the forefront of healthcare solutions, with myAdvantage being the latest in their line of “firsts.”
The relaunch of myAdvantage also brings expanded coverage. Initially offering medication for just 10 conditions, the platform now covers 30, providing even more value to users.
From September to December 2024, Nigerians can sign up for *myAdvantage* for ₦50,000 per year. The price will increase to ₦70,000 in January 2025, which still offers a substantial saving compared to the out-of-pocket costs for many medications and treatments.
Success Stories and Future Plans
Mrs. Abimbola shared heartwarming stories of individuals who have benefited from the service, such as a woman who had previously felt intimidated by “fancy” pharmacies but was able to access her medication seamlessly through myAdvantage.
Looking ahead, Advantage Health Africa plans to introduce family packages within the next year, allowing households to benefit collectively from the medication cover.
With this relaunch, myAdvantage is poised to revolutionize how Nigerians access affordable healthcare, ensuring that both chronic and acute conditions can be managed without financial stress.
For more information on myAdvantage visit https://bit.ly/kyclevel2
Learn more on AHA visit [Advantage Health Africa](https://www.advantagehealthafrica.com).
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